Product Development · Project Management · Digital Transformation · Los Angeles, CA

Building Products That Drive Results

9+ years leading product launches, digital transformation initiatives, and cross-functional operations in the manufacturing industry. From concept to commercialization — I make things happen.

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About Me

Developer.
Strategist.
Innovator.

Results-driven professional with 9+ years of experience leading product launches, process improvement initiatives, website development projects, and sales enablement programs within the manufacturing industry.

I've launched 60+ commercial lighting products, built digital platforms supporting nationwide sales organizations, and implemented automation systems that transformed how teams communicate and operate.

01

Product Development

Product lifecycle management, concept development, launch strategy, technical specifications, and documentation — from idea to shelf.

02

Project Management

Cross-functional team leadership, process improvement, workflow optimization, stakeholder communication, and vendor coordination.

03

Digital Transformation

AI workflow automation, business process optimization, web platform development, and digital systems supporting teams of 60+ employees.

04

Technology & Design

WordPress, HTML, CSS, Python, Adobe Creative Suite, Affinity Designer, Blender, Shapr3D, Autodesk Inventor, and AI automation tools.

05

Sales Enablement

Built representative portals, white-label catalogs, pricing systems, and delivered 250+ onboarding and product training sessions nationwide.

06

Marketing & Branding

Product marketing, technical documentation, specification sheets, installation guides, sales brochures, and branded campaign materials.

Professional Experience

Where I've Worked

Work With Me →
Mar 2023 – Present

Primus Lighting

Product Dev Marketing Automation

Marketing & Innovation Coordinator

  • Led development and launch of 60+ commercial lighting products across concept, design, specs, documentation, and go-to-market strategy.
  • Launched 5 complete product families, coordinating engineering, manufacturing, sales, and executive teams.
  • Designed and built the company's first corporate website, creating a central hub for product info and customer engagement.
  • Implemented AI-powered automation for quotation workflows, customer communications, and marketing campaigns.
  • Established company-wide communication systems for ~60 employees, improving collaboration efficiency by ~80%.
  • Built pricing distribution systems supporting 45+ independent sales representative agencies nationwide.
Mar 2017 – Feb 2023

LA Lighting Mfg. Co.

Product Mgmt Web Dev Training

Graphics Product Manager / Product Development Specialist

  • Led product development for multiple commercial and industrial lighting lines, managing concepting through launch execution.
  • Developed full qualification packages for 6 specialized product series submitted for LAUSD institutional review and approval.
  • Rebuilt and modernized the company's website on WordPress, replacing a legacy platform and improving digital marketing reach.
  • Designed and implemented a secure representative portal for 45+ agencies with personalized pricing, inventory, and territory resources.
  • Transformed manual PDF pricing into automated Excel-based platforms, significantly reducing administrative workload.
  • Conducted 250–300 onboarding and product training sessions for sales reps and agency partners across the U.S.